Developing an online presence is much more that setting up a simple website and hoping people will find it. You need to help visitors to your website through off-site tactics including social media. You may already be involved in such platforms as Facebook and Twitter, but have you planned out how you will utilize social media as part of your overall marketing strategy?
Communication Artistry will work with you to determine what your objectives are and help you map out a plan on how to get there. We want to see you be successful and are ready to help with as much of that process as you need.
When preparing to set up your social media, here’s what we can do for you:
- Discuss in detail the needs and objectives of your business and online presence. What are you expecting to achieve with social media? We will help you create and execute your social media plan.
2. We’ll start by setting up accounts on the platforms that work for you. We generally refine our offering to LinkedIn, Google+, Facebook, Twitter, and Youtube. There are other platforms and we can help you with those if it makes sense as part of your plan.
3. Managing your social media will take the lion’s share of our time. This is often the primary reason clients hire us – they simply don’t have the time to manage their social media effectively. As part of our management offering, we include daily monitoring, curation of content, posting content, developing your network, and following experts. Content that is developed will be based upon an editorial calendar developed as it relates to other marketing and communication your business is conducting. Each post will be intentionally planned (except for those that are in response to a visitor post)
4. We know that you’d prefer to develop your own relationships online and to be more authentic. That’s why we provide training to our clients so that they can be self sufficient with their social media. Most often, our clients prefer to have our help in keeping up with daily needs while still putting their ‘thumbprint’ on the posts that are going out. We can show you how to best manage your time and activities to maximize efficiency.
Are you ready to get started with your social media? Call Communication Artistry at 905-702-4266 and we’ll get going.