Blogging is an effective way for a small business to consistently demonstrate expertise in their field. Whether the blog is a part of your main website, or you choose to create it on a separate domain, it makes good business sense to blog. Sharing your knowledge or advice with a blog creates an ideal opportunity for sharing with your community and developing relationships.

WHY SET UP A BLOG FOR MY SMALL BUSINESS?

  • increased indexing by search engines through consistently adding new content
  • establish yourself as an expert in your industry
  • create buzz around topics relevant to your business resulting in shared comments and forwarding your website link to others
Business Blogging

HOW DO I MAINTAIN A BUSINESS BLOG?

  • be consistent by setting a schedule and sticking to it
  • create a couple posts in advance of publication date to avoid putting inferior material online
  • hire the services of a business blogger or copywriter to help keep you on track
  • monitor visitors to your blog and see which topics generate the most interest
  • read other online bloggers or industry experts to get ideas on how blog posts should look and sound, comment on the ones that appeal to you (and link back to your blog!)
  • approach others in your industry and request that they ‘guest blog’ for you, and offer to reciprocate

Think through what you’d like your blog to look like and set goals and expectations. Take a look at what others are doing and emulate the qualities of blogs you admire. Then make sure you tell the world to come and read your new blog!

Communication Artistry specializes in SEO copywriting and business blogging. Contact Marnie Hughes at marnie@communicationartistry.ca if you’d like a hand with your blog.

Blogging is an effective way for a small business to consistently demonstrate expertise in their field. Whether the blog is a part of your main website, or you choose to create it on a separate domain, it makes good business sense to blog. Sharing your knowledge or advice with a blog creates an ideal opportunity for sharing with your community and developing relationships.

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