Marketing & Communications

Strategies to Improve Your Website, Blog and Marketing

Communication Artistry provides online marketing writing services for small and medium businesses. Marnie Hughes will create original, polished and effective copy for websites, business blogs, articles and case studies. Contact me today if you need help attracting more traffic to your website.

The Year of Connection

I don’t want to add to the Happy New Year, goal setting, anti-resolution messages that are filling your inbox right now. I want to talk to you about making this the year of connection. Recent years have skewed our interpretation of what it means to be connected. Some...

Deliberate Butless Humour

One of my favourite things is the optimism and promise brought on by the turning of a calendar page. Suddenly all that went undone or unsaid throughout the previous year is relegated to the ‘past’ and with the coming of January 1st I have a brand new chance to try...

Prospecting Tips for Small Business

For any business, prospecting is essential if you want to survive. Prospecting involves creating conversations that lead to sales. Without the focus on sales, you are really just hiding behind marketing activities. Prospects are doing much of their research online...

Reasons Why Small Businesses avoid Google Adwords

If you haven’t yet tried Google Adwords as part of your marketing strategy to drive traffic to your website, why not? If you have a specific product or service that you want to highlight by increasing traffic to that web page, Adwords is a great option. We all have...

What is Affiliate Marketing?

Affiliate marketing is a relationship between three parties: advertiser, publisher and consumer. An advertiser is someone who pays other people to help them sell and promote their business. A publisher is someone that promotes an advertiser’s product or service on...

Want to Develop an Online Course?

It has become clear over the years that I really gravitate toward helping small businesses whether it’s working on their websites, newsletters and marketing or giving them tips on what I think they might be able to do better. Maybe it’s because I’m a small business...

Email List Management Made Easy

We’ve all been there. Receiving spam emails or enewsletters from companies we don’t remember signing up for. It’s hard enough to keep up with the emails we WANT to receive, let alone all the extra ones that cram our inbox. If this annoys you, think about how the...

How to Self-Publish Your Book

I used to think that everyone wanted to write a book. Maybe it’s the circles I hang out in, but the topic of writing a book or being an author comes up a lot. What I don’t see very often are those wishes becoming reality. As a child I would create little book mock-ups...

5 Simple Steps To Write a Blog

  Small business owners often tell me that they know they should be blogging or creating some kind of new content for their website but they don’t know how to get started. Or they think it’ll take too much time. Or they don’t feel that their writing is up to...

Tips for Business Blogging

One of the best things that a business can do for their online marketing strategy is to start a blog. Many businesses know they should be doing this but some aren’t sure what a blog really is. A great definition of a blog (thanks Hubspot) is “a website with frequently...