One of the biggest challenges for a new small business is getting the word out about what you offer. Once you’ve decided what type of service or product you are going to sell and who your target customers will be, your next important step is to get the message out to your target audience that you are in business. There are several marketing strategies you can employ. Some will be more effective than others, and many are low cost or no cost. Try to do as much as you can with “sweat equity” (that is, free) when first starting out. The key is to develop a variety of marketing tools and platforms to reach your target audience in all the places where they might be.

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