Blog SEO tips

The Birth of a Podcast

Wed, 23 Nov 2011 15:12:39 +0100

If you’ve been following this blog, you may have noticed that I’m touching on a number of topics that essentially fall within three key categories: small business, writing, search engine optimization – and they all are in pursuit of quality marketing for your company. It’s the typical story of ‘tell what you know’. I’ve been in a wonderfully, euphoric experimental phase with my own marketing over the past few months and want to share what I’ve learned with you so that you migh...

The SEO Rapper

Wed, 02 Nov 2011 13:43:31 +0100

SEO can be boring. If you're in the business of selling a product or service, you may not want to know the details of how to get your website to rank better with the search engines. So you either hire someone to deal with that, or you try and figure out how to do it yourself. But some of this stuff can make your eyes glaze over. Enter the SEO Rapper. In a couple minutes, this clever guy gives you a lot of SEO tips to help you and he's done it in a fun way! Check out his videos to see what I ...

Pictures Worth 1000 Words or 1 Keyword

Mon, 15 Aug 2011 14:02:40 +0100

They say a picture is worth a thousand words. Perhaps that is true for many people, but it really isn’t applicable for the search engines. The picture here suggests a family on vacation, visiting a huge historic castle on a sunny day. It might cause you to wonder who the people are (my family), why they are there (summer vacation), and where the castle is located (Trim Castle in Co. Meath, Ireland). ...

SEO and Social Search

Wed, 06 Jul 2011 14:35:45 +0100

One of my faves, Nick Stamoulis from Brick Marketing, shares a great list of social factors that affect your SEO. Here is the list, but to read the whole post check it out at http://www.searchengineoptimizationjournal.com/2011/05/16/social-search-factors/ Thanks Nick! 1) Quality of followers – having real, human followers connected with your Twitter profile is worth more in the long run than many ghost profiles. 2) Number of reTweets – when a link is reTweeted several times, it suggests th...

Google's Not the only Search Engine

Wed, 22 Jun 2011 11:34:07 +0100

Although it certainly is the most widely used search engine, Google does not stand alone. To have a thorough understanding of search engine optimization and what sorts of options exist out there, our friends at seologic.com have compiled a detailed list of search engines. Although there have been changes to the list over time (one search engine buys out another etc.), there is still value in reviewing the list. You can learn about the multi-layered relationships that exist between search engine...

Narrowing Your Online Search

Mon, 13 Jun 2011 17:00:59 +0100

Narrowing Your Search We would all prefer to have a more meaningful return for our search efforts so here are some things to keep in mind not only when entering search terms yourself, but when selecting and recommending keywords to clients. There are essentially 3 ways to search: broad match, phrase match, and exact match. The broad match means that Google will return results for each of the words in your search term. For example, if you type in article writing then the results will show sit...

Using YouTube as a Keyword Research Tool

Wed, 16 Feb 2011 20:12:36 +0100

Here's a terrific idea brought to you by our friends at www.seomoz.org. When researching keywords for a website I often use Google Adwords tool. It's fairly comprehensive, but only one viewpoint. In addition to typing in my ideas for keywords, I need to come up with alternative terms that might be used in the same industry. Enter YouTube.

SEO Success with Anchor Text

Wed, 09 Feb 2011 12:27:59 +0100

We all know the importance of strategically placing keywords throughout the text of your web pages. We also know that 'keyword stuffing' is BAD and 'pursuasive copy' is GOOD. One of the strategies I talk to clients about is making sure that the anchor text within the copy (links to other places on their site) should also contain keywords. Since search engine algorithms are evolving all the time to ensure a relevant experience for the user, they want to make sure that the keywords you are ran...

Google does not use keywords meta tag in ranking

Wed, 08 Dec 2010 18:55:24 +0100

The people that I’ve been working with to optimize their website put a lot of stock in meta tags. Here is the word directly from Google about how they are handling that...

Regular site updates

Wed, 08 Dec 2010 18:55:24 +0100

I’m one to talk! It’s one of those ‘do as I say, not as I do’ scenarios. The bottom line is - update regularly. Establish or review what part of the site will be regularly updated (such as a blog or news page)...

Let’s start with a plan

Wed, 08 Dec 2010 18:33:23 +0100

If you’re new to search engine optimization then know this: there are no guarantees and it’s a moving target in a changing industry. The reason I say that is I just want you to hear alarm bells if your SEO company is guaranteeing you a #1 spot in Google from organic results ...

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