Blog Web content writing

What do You MEAN My Website is GONE?!

Mon, 23 Apr 2012 18:48:04 +0100

This past week brought a very scary scenario to one of my clients. Over the past few weeks, our team have been working with a new client to create a fresh website. It was discovered a few days ago that their old site was gone before the new one was ready. That made me reflect long and hard about how well I back up my website and what security measures I have in place. Here are some things that came to mind that I think you need to address immediately if you haven’t already: 1) Back Up Your W...

Have A Niche Day

Thu, 12 Apr 2012 13:09:38 +0100

When planning a trip to a destination for the first time, the excitement of anticipation wells up as you list all the amazing things you can see and do. I’m planning my first trip to Italy with my mom and there are a few items on the list that are ‘must see’. As I’m reading and researching, I see that a week is barely enough to see our priority destinations. But work and family commitments (not to mention cost) impact the duration of the trip. We’ll just have to make the tough choic...

The Freelance Squeeze

Tue, 20 Mar 2012 14:12:08 +0100

If you are a freelancer or self-employed, you’ll understand the dance between marketing your business and actually doing the work. Marketing specialists insist that you should always be marketing, even when you are busy, to ensure that the work continues to flow without significant gaps. I agree with that philosophy (although my current calendar has its own ideas on that) and I have vastly improved my follow up methods to ensure no leads get dropped. But there are forces beyond our control wh...

Never Give Up, Never Surrender

Thu, 23 Feb 2012 15:15:14 +0100

I love that phrase from the parody SciFi flick ‘Galaxy Quest’. It makes me laugh because of the context in which I first heard it, but it’s a phrase I find myself using often. Why? Because there are so many situations at work or home where people around me (and myself) are on the brink of giving up. Does that happen to you? You have spent hours on a project, only to learn that the direction has changed and you’re forced to start over. You get excited about a new idea then it fades to ...

8 Keyword Placement Rules

Thu, 09 Feb 2012 15:34:04 +0100

When developing copy for your website, the most important consideration is what keywords you will use. After you've gone through the process of figuring out what the keywords should be for each page you plan to optimize, then you have to decide where they will be placed within the text. Remember that your first priority is to your reader, not the search engines, so make sure what you're writing is interesting, compelling, and grammatically correct. Where Do You Place Keywords? 1) The URL of the...

Web Content vs. SEO copywriting

Wed, 25 Jan 2012 15:07:38 +0100

Web content and SEO copywriting may sound like two different things. To many, they seem like they are two ways of saying the same thing. It's helpful to understand their differences while keeping in mind that they do work together. What is Web Content? When talking about web content, we're referring to all of the assets that make up a web page such as text, images, video and audio or podcasts. A web content developer is someone who is responding to the needs of their target audience by prov...

More Traffic, Now What?

Tue, 10 Jan 2012 19:47:17 +0100

convince them to purchase from you or visit your store. Is it doing what you want it to do? My main focus is to help website owners increase traffic to their site, but what happens next? I make sure that the next steps they need to take are part of our conversation. Generally there are a few things I point out to people before I start working with them so there is more chance of success. Keep these things in mind before you hire an SEO: 1) Site layout – This should be your first consid...

Starting Something New

Tue, 03 Jan 2012 19:40:27 +0100

I was positively giddy on December 31st. Maybe it was because some special friends were coming over that evening and we were going to enjoy our traditional seafood feast and game-playing until it was time to toast and kiss at midnight. Maybe it was because my house was the cleanest it’s been in a while (I really should have company more often). Or perhaps it was the combined joy of saying goodbye to a year that held a few setbacks and sad moments and hello to a year filled with excitement a...

Practice in Public

Tue, 06 Dec 2011 16:26:52 +0100

What a sage piece of advice from Jeff Goins (sharing the wisdom of Seth Godin). While discussing what it takes to become an accomplished writer, Jeff said ‘practice’ which one would expect as the answer. But not just jotting notes in a journal for your eyes only. He suggests practicing in public is the way to go. Why? ...

Why Use The Cloud?

Thu, 27 Oct 2011 14:07:31 +0100

First of all, what is ‘the cloud’? The cloud is essentially technologies that allow the delivery of computing services over the Internet in real time. The cloud is accessible from any location with an Internet connection, and increasingly, from our ever-smarter mobile devices. The convenience and flexibility of running your software through Internet-based applications rather than from your Mac or PC makes it an attractive option that more and more businesses are using. Why should you con...

Managing Multi-Lingual Websites

Mon, 12 Sep 2011 14:57:34 +0100

One of the challenges I face in working on the Healing Hands for Haiti website is ensuring that each time a new piece of copy is added to the site, the French version of that copy also gets quickly uploaded. The biggest challenge is in the delay between when the English copy is written, and when the French translation is provided. Here are the steps I usually take: 1) Write the copy or blog post. This is usually from information provided by someone on the ground in Haiti, or from my archive of n...

What is Google+?

Wed, 06 Jul 2011 14:29:57 +0100

Thanks to Adam Zhang from socialmediagroup.com for helping shed some light on Google+. Here are some thoughts he shares in his blog post: “Everyone is saying that the project is Google’s answer to Facebook. However, there are a couple of signs showing that it could be much, much more than that. Google+ could be the centerpiece to Google’s entire strategic map to link search, social, and mobile together in a seamless and intuitive package. Google+ is also a mobile app. By making use of And...

Content Management Systems - Which To Choose?

Tue, 17 May 2011 03:33:29 +0100

Content Management Systems – Which to choose? I’ve been working with a few different content management systems over the past few years and have found that each one has features and benefits that would recommend them. Do I have a favourite? Well, the jury’s still out. Here are the main three that I’ve used: Dot Net Nuke – I have been using DNN the longest so would be inclined to recommend it since I am most comfortable with it. There is a lot of functionality. I’m happy with how...

Customer Focused Content

Tue, 26 Apr 2011 15:56:18 +0100

Thanks to www.toprankblog.com for insights on the winds of change in the online marketing world. Lee Odden suggests that marketers need to shift their efforts from providing features and benefits about their products and services in hopes of getting new customers. The current thinking is that you should focus on what the customer wants and needs and find ways to be there when they are ready for you....

Web content writing

Fri, 19 Nov 2010 00:59:07 +0100

Copy on websites varies greatly depending on the intention of the site. Many sites are set up strictly as a source of information, in which case you will see several pages of lengthy text for those who have time to read and research.

SEO Writing Services

Fri, 12 Nov 2010 18:29:58 +0100

SEO Consultation Search engine optimization consultation services provided by Marnie can be viewed in four categories:* Site Audit* Content Updates* Link Popularity* Monitoring and Reporting...