Audit your website
If you’ve got a web site then you’ll want to take a few measurements as to where it stands now. This will give you a benchmark against which to compare after you’ve made some changes.
One of the first things I usually do is use a tool called Website Grader which is free from Hubspot. (Let me just say that Hubspot offer several tools, webinars and ebooks to help you understand the vast business of SEO. They, of course, also offer SEO services but I like that they want to educate people too).
Website Grader will give you an overview of the various elements of your site including on-page SEO (such as meta data, image summary, when Google last crawled etc.), off-page SEO (such as inbound links, directory listings), blogosphere (do you have a blog and is it ranked), Social mediasphere (are you present on social networks), conversion options (RSS feed, forms to obtain lead info) and competitive intelligence (where do your competitors rank).
This tool is a wonderful launching point for your website audit. It gives you an overview of where your strengths and weaknesses are and you can create an action plan around areas that need improvement. Go ahead and run a website grader report on your site and see how you rate!
One of the first things I usually do is use a tool called Website Grader which is free from Hubspot. (Let me just say that Hubspot offer several tools, webinars and ebooks to help you understand the vast business of SEO. They, of course, also offer SEO services but I like that they want to educate people too).
Website Grader will give you an overview of the various elements of your site including on-page SEO (such as meta data, image summary, when Google last crawled etc.), off-page SEO (such as inbound links, directory listings), blogosphere (do you have a blog and is it ranked), Social mediasphere (are you present on social networks), conversion options (RSS feed, forms to obtain lead info) and competitive intelligence (where do your competitors rank).
This tool is a wonderful launching point for your website audit. It gives you an overview of where your strengths and weaknesses are and you can create an action plan around areas that need improvement. Go ahead and run a website grader report on your site and see how you rate!