Mind Mapping for Marketing

Brainstorming is a tried and true method that marketers have used for years to come up with new and innovative ways to reach potential customers.  Rather than solely relying on the intuition or experience of a few select individuals, however, making use of a mind mapping tool with collaboration features might be a good addition to the mix. There are a few options online to help organize your ideas and collaborate with colleagues. I think Mindmeister looks like the one to try.

 

In addition to mapping out the needs and wants of your potential customers, mind mapping tools are useful in helping you dig deeper into understanding your customers’ interests and therefore potential for reaching them in different areas.  Visually mapping out relationships early on can help reveal entirely new opportunities for content development. For example, if you sell health food products, your audience may also be interested in being physically fit. This gives you additional content ideas with which to approach them.

Customer behavior is another point of consideration. Are they casually interested or hard core users? If only mildly interested in physical fitness, your content could illustrate how they might incorporate short bursts of activity into an already busy lifestyle.

Trying to understand the ‘why’ behind their actions will give you insight into your customers’ belief system thereby adding another opportunity to reach them. For example, if they are interested in healthy eating and physical fitness their reasoning might be to live a longer life. Producing a series of blog posts around this topic would keep reader interest.

When attempting to reach your customer, think about the whole person. Rather than considering just what you can sell them, think about what they need and want, what their interests, behaviors and beliefs are and you will have a much better chance of getting their attention. 

Source: Website Magazine

photo credit: Salvatore Vuono from www.freedigitalphotos.net