Newsletter writing
Tweet
Newsletters are a useful marketing tool that can help increase your business by raising awareness and promoting your brand. To be effective, there are a few considerations when putting together your newsletter:
1) What is the purpose of the newsletter? Who is the audience? What length will it be?
2) Include articles that detail key business achievements. Sharing success stories and case studies help the reader to relate and see what’s in it for them.
3) Provide guest columns from satisfied customers as a testimonial of how your company helped.
4) List upcoming events or promotions. Invite readers to come to events or contribute in some way.
5) Direct readers to your website where they’ll find more indepth information about your products and services.
6) Offer a ‘Q&A’ section. Show you are an authority in your industry by giving answers to the most asked questions.
Writing a newsletter for print is a bit different than writing a newsletter for electronic distribution. Learn and understand the differences and the audiences served by both methods. If your customers or potential customers fall under both categories, you might create the print newsletter content first as it will likely be longer. You can then edit down the key components for your email distribution. Your e-newsletter should also contain all your online contact information including your website, email, Twitter, Facebook, Flickr and YouTube links.Tweet
Newsletters are a useful marketing tool that can help increase your business by raising awareness and promoting your brand.
To be effective, there are a few considerations when putting together your newsletter:
1. What is the purpose of the newsletter? Who is the audience? What length will it be?
2. Include articles that detail key business achievements. Sharing success stories and case studies help the reader to relate and see what’s in it for them.
3. Provide guest columns from satisfied customers as a testimonial of how your company helped.
4. List upcoming events or promotions. Invite readers to come to events or contribute in some way.
5. Direct readers to your website where they’ll find more indepth information about your products and services.
6. Offer a ‘Q&A’ section. Show you are an authority in your industry by giving answers to the most asked questions.
Writing a newsletter for print is a bit different than writing a newsletter for electronic distribution. Learn and understand the differences and the audiences served by both methods. If your customers or potential customers fall under both categories, you might create the print newsletter content first as it will likely be longer. You can then edit down the key components for your email distribution.
Your e-newsletter should also contain all your online contact information including your website, email, Twitter, Facebook, Flickr and YouTube links.
For more newsletter tips, check out
www.newsletterwritingtips.com