Putting together a website or marketing collateral can be a daunting task if you don’t have experience. Even if you have acceptable writing skills, it can be to your advantage to have a second opinion on what you’ve written, particularly if the audience is a potential customer who will get their first (and maybe only) impression of you from that text.
If you decide to go with a professional to write or edit the copy for you, it will be noticeable in the final product. So how do you go about finding a writer?
One way to find a writer is online, of course, by entering ‘writer’, ‘copywriter’, or ‘marketing writer’ in the search engines (or using any other relevant qualifier). You might also see if there are local writer’s groups or associations that you can tap into such as the Halton Peel Communications Association (www.hpcaonline.com). Ask your colleagues if they can recommend a writer that has experience with the type of writing you need done.
Once you’ve got a list of a few names, here are some things you should look for when you’re hiring a writer:
• Ask for samples of their work
• Check out their website
• Do they have an online social presence?
• Does their site or LinkedIn profile show testimonials or recommendations?
• How long have they been writing?
• What experience do they have?
• How diverse/adaptable are they to tackling different types of projects?
And finally, TALK to the writer. You can learn an awful lot about someone by having a conversation. This is a great way to find out if they are on the same page as you are. It will also give the writer the opportunity to ask the kinds of questions necessary to be clear on what the project entails so that she can meet your expectations and deliver what you need the first time.
What else would you expect to find out from a writer before you consider hiring them?
Putting together a website or marketing collateral can be a daunting task if you don’t have experience. Even if you have acceptable writing skills, it can be to your advantage to have a second opinion on what you’ve written, particularly if the audience is a potential customer who will get their first (and maybe only) impression of you from that text.

If you decide to go with a professional to write or edit the copy for you, it will be noticeable in the final product. So how do you go about finding a writer?

One way to find a writer is online, of course, by entering ‘writer’, ‘copywriter’, or ‘marketing writer’ in the search engines (or using any other relevant qualifier). You might also see if there are local writer’s groups or associations that you can tap into. Ask your colleagues if they can recommend a writer that has experience with the type of writing you need done.

Once you’ve got a list of a few names, here are some things you should look for when you’re hiring a writer:

• Ask for samples of their work

• Check out their website

• Do they have an online social presence?

• Does their site or LinkedIn profile show testimonials or recommendations?

• How long have they been writing?

• What experience do they have?

• How diverse/adaptable are they to tackling different types of projects?

And finally, TALK to the writer. This is the best way to find out if they are on the same page as you are. It will also give the writer the opportunity to ask the kinds of questions necessary to be clear on what the project entails so that she can meet your expectations and deliver what you need the first time.

What else would you expect to find out from a writer before you consider hiring them?