One of the biggest challenges for a new small business is getting the word out about what you offer. Once you’ve decided what type of service or product you are going to sell and who your target customers will be, your next...
Read MoreCase Study Writing A case study or profile helps to illustrate the accomplishments of a company with a focus on one specific project. Most often this is done in order to illustrate to potential clients how your company has...
Read MoreWriting for websites is different than writing for print publications such as articles, newsletters and brochures. Web copy needs to be brief and to the point. It should be keyword rich in order to show up in the search results....
Read MoreArticles posted online were once quite different than those published for print. Nowadays, many articles that are printed end up online as well. This means that keywords will play a part as they do with any online copy. The...
Read MorePress releases are an excellent way to distribute your information through media channels. It’s important to remember that press releases should be newsworthy and timely. They should also be of interest to people. If you...
Read MoreNewsletter Writing A newsletter can take many forms. It can be a brief, text-only update to contacts sent via email. A newsletter can also be a more graphically developed, multi-page document posted on a website or printed. ...
Read MorePress Release Writing A press release is an excellent communication tool for keeping your business and its news front and center in people’s minds. This is also a tool used by many successful organizations for driving traffic to...
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