When developing copy for your website, the most important consideration is what keywords you will use. After you’ve gone through the process of figuring out what the keywords should be for each page you plan to optimize, then you have to decide where they will be placed within the text. Remember that your first priority is to your reader, not the search engines, so make sure what you’re writing is interesting, compelling, and grammatically correct.

Where Do You Place Keywords?

1) The URL of the page
2) The Title tag
3) The main page header (H1)
4) Other header tags (H2, H3)
5) Opening paragraph and closing paragraph
6) The URL for an image on the page
7) Alt tag for images on the page
8) Meta description for the page

Usually your web page or blog post should be long enough to impart useful information to the reader and therefore you want to make a few hundred words in length. Help your reader to navigate through the page by making it scannable, with sub-headings and white space. Huge blocks of text might put them off to the point where they’ll ‘come back to it’ but often don’t get the chance. Make it short enough that they’ll consume it right away and hopefully share with their network.

If you’re looking for other ideas on how to research keywords or where to best place them within the text of your website content or blog post, contact Marnie at marnie@communicationartistry.ca.

Marnie headshot is an SEO copywriter, author and online marketer. She works with small and medium-sized businesses to develop their marketing and communications and expand their customer base.

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For free 30 min consult contact marnie@communicationartistry.ca or call 905-702-4266