Marketing & Communications

Strategies to Improve Your Website, Blog and Marketing

Communication Artistry provides online marketing writing services for small and medium businesses. Marnie Hughes will create original, polished and effective copy for websites, business blogs, articles and case studies. Contact me today if you need help attracting more traffic to your website.

How to Write Catchy Headlines (Infographic)

When you decide to write a blog, participate in social media or send an enewsletter, it quickly becomes obvious that one of the most important things you need to think about is the headline. Of course the message you want to share has to be of value to your readers...

My 3 Words for 2017… What Are Yours?

The concept of New Year resolutions seems passé and most people I know haven’t made them in years. What they do, however, is set goals and plan out ways to achieve those goals. I do that too, but so very often get side tracked. A few years ago I was introduced to the...

The Connection Project Wraps for 2016

Ever feel like you have more of a relationship with the devices in your life than the people they are supposed to connect you with? Well, that's the attitude I had that led me to start the year long Connection Project. I started 2016 with a mission to connect in a...

How to Choose a Professional Writer

Putting together a website or marketing collateral can be a daunting task if you don’t have experience. Even if you have acceptable writing skills, it can be to your advantage to have a second opinion on what you’ve written, particularly if the audience is a potential...

How to Handle Scope Creep

You know that enthusiasm you feel when you do an expert pitch to a prospect who asks intelligent questions and is ready to get started? And how great it feels when this is quickly followed by a signed agreement and deposit cheque? Ah, the wondrous feeling of success...

If Only I Knew This When I Started

Every once in a while I close my eyes and reflect back on the early days of my business. So much excitement! I’m an entrepreneur! I have my own business card! To look back now, I guess it was a childlike wonder that consumed me in the beginning. I really liked the...

3 Ways to Overcome Fear in Your Business

As an entrepreneur you need to be adaptable to change. My personal experience has been to make changes in my business and service offering based on what the market needed. The challenge is to make those changes while remaining true to your overall business objectives....

What Is Your Customer’s Biggest Challenge?

If you are in business, you have customers. Even if you work for a large organization and you don’t deal directly with external customers, there are people within the company that are your clients. How are you identifying what they need? Who are your customers? This...

How to Write Share-worthy Blog Posts

Sometimes I think this is an impossible task. It seems that whenever I start doing research on a topic, the information I find is repetitive. Everyone is saying the same thing. I’m guilty of it myself. My justification is that my readers are depending on me to do the...

5 Top Reasons to Share Your Expertise

In the daily operation of my business I find that the same questions keep popping up over and over. Both clients and colleagues want to know the same basic things. I love what I’m doing so answering their questions has never been a problem but I’ve wondered if there...